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MY TIME WITH

HeroSpark

Company:

HeroSpark

Year:

2022-2023

Industry:

Digital Marketing

Strategy & copy

Leopoldo Vieira
 Linkedin
Elyson Gums
 Portfolio

Background:

HeroSpark is a platform for selling digital products, such as online courses, e-books, and mentorships. It provides tools for all stages of product creation and sales, from landing pages templates to payment processing.

Our relationship began in 2022 when I joined the design team as a contractor for the design team, assigned to the inbound marketing team.

My work at HeroSpark encompass everything, as I am the sole designer to support the company goals beside the product designers, including product launch campaigns, visual identity for brands and events, landing pages, social media and so on.

PROJECT ONE

Logo HeroCreator

Marketing Automation for Creators

An application that has generated over hundreds of digital products in a few months. Users input their solution and the designated target audience to receive a complete launching plan: product title, pricing suggestions, and a comprehensive structure for creation. Hero Creator was designed in response to the growing demand for Artificial Intelligence tools among HeroSpark’s leads and customers.

Briefing:

Create a visual identity for the product that effectively communicates Hero Creator’s value proposition in a simple and straightforward manner for the tool’s launch, while adhering to the brand guide but with a style that resonates with our audience.

I then introduced the force of universal creation, symbolized by the colorful whirlwind. Cosmic and astronautic motifs are widely associated with the local marketing industry.

Challenge:
  • Design an aesthetically pleasing page for a product with less visual appeal.
  • Create a template focused on conversion.
  • Develop a simple yet powerful design that could be replicated for almost every release.
  • Work with a beta tool without any input on the product’s design, as it started as an MVP
HeroSpark-herocreator-1
HeroSpark-herocreator-3
A big tv screen with a purple background showing the image of a astronaut looking to a cellphone.

HAPPY ENDING

Achievements and Impact

Hero Creator quickly became one of the most successful projects created by HeroSpark’s marketing team, particularly in terms of lead generation. In the first week after launch, the website traffic exceeded the contracted API tokens. The landing page and its visual identity breakdown were the key marketing assets for the campaigns.

Exact numbers are under NDA
  • Thousands of new sign ups to the platform.
  • Hundreds of new clients
  • Millions in revenue with the new tool.
  • Hundreds of new products created and sold in the platform.

PROJECT TWO

Jornada HeroSpark

Rewards to Celebrate Customers’ Success

Idealization & Conception: Leopoldo Vieira

The Journey is an ongoing campaign to celebrate HeroSpark’s clients’ sales achievements. Whenever they reach certain milestones in revenue within the platform, they receive a customized kit, including an exclusive plaque, personalized cards, special gifts, and invitations to exclusive experiences. Some experiences and prizes are only digital, while other items are physical, limited pieces. 

Briefing:

A journey should engage customers to plan and achieve new goals, with each phase offering rewards and new challenges. Therefore, it was important that it be playful and exciting, yet convey the idea of gaming and overcoming obstacles, aligning with the slogan “Playing the reality of digital.

Deliverables:
  • Visual concepts of each level of the Journey.
  • Every communication piece for the release, from print to digital.
  • Design of the plaques and cards.
Challenge:
  • Develop the visual identity of the journey based on the concept of an evolutionary process and a map guiding from ground zero to high revenue.
  • Illustrate each level of the journey to communicate the different challenges of each stage – from the simplicity of the initial level to the glamour of millionaire revenue.
  • Create a gameboard with no knowledge of 3D Modeling or Illustration.
Badges
Icons
A hexagon icon with a orange gradient and a fist bump icon within the object.
A hexagon icon with a orange gradient and a rising clenched fist icon within the object.
A hexagon icon with a orange gradient and a rising flaming fist icon within the object.
A hexagon icon with a orange gradient and a brain icon with a thunder in the middle inside the object.
A hexagon icon with a orange gradient and a play button icon within the object.
A hexagon icon with a orange gradient and a gamepad icon within the object.
A hexagon icon with a orange gradient and a tower icon within the object.
A hexagon icon with a orange gradient and a footsteps icon within the object.
A hexagon icon with a orange gradient and a clipboard icon within the object.
A hexagon icon with a orange gradient and a coin icon within the object.
A hexagon icon with a green gradient and a bow and arrow icon within the object.
A hexagon icon with a green gradient and a light bulb icon within the object.
A hexagon icon with a green gradient and a running person icon within the object.
A hexagon icon with a green gradient and a velocimeter icon within the object.
A hexagon icon with a green gradient and a lion icon within the object.
A hexagon icon with a green gradient and a hand icon embracing people like a community within the object.
A hexagon icon with a green gradient and a VIP card icon within the object.
A hexagon icon with a green gradient and a funnel icon within the object.
A hexagon icon with blue gradient borders and grey interior. There is blue border icon of a shield inside of the hexagon.
A hexagon icon with blue gradient borders and grey interior. There is a icon of a blue bird with it's wings wide open within the hexagon.
A hexagon icon with blue gradient borders and grey interior. There is four blue border icons of arrows poiting at each direction making a circular shape.
A hexagon icon with blue gradient borders and grey interior. There is a blue border message icon inside the hexagon
A hexagon icon with blue gradient borders and grey interior. There is a icon of a lamp inside the hexagon.
A hexagon icon with blue gradient borders and grey interior. There is a icon of a engine with a thunder in the middle resembling potency.
A hexagon icon with blue gradient borders and grey interior. There is another blue hexagon icon inside the original one and a icon of three people close with a loving heart above his heads resembling caring.
A hexagon icon with blue gradient borders and grey interior. There is another blue hexagon icon inside the original one and a icon of a person with radiating waves around it.
A hexagon icon with blue gradient borders and grey interior. There is another blue hexagon icon inside the original one and a icon of a rocket flying up to the sky within.
A hexagon icon with blue gradient borders and grey interior. There is another blue hexagon icon inside the original one and a icon of a clenched fist upward within.
A hexagon with silver borders and a grey interior. There is a icon of a sword with silver borders within.
A hexagon with silver borders and a grey interior with a silver tree icon inside it.
A hexagon with silver borders and a grey interior. There is a silver flag painted with a crow inside the hexagon.
A hexagon with silver borders and a grey interior. There is a silver knight chess piece inside the hexagon.
A hexagon with silver borders and a grey interior. There is a silver border icon of a hand holding a tiny flag.
A hexagon with silver borders and a grey interior. There is a silver border icon of a trophy inside the hexagon.
A hexagon with silver borders and a grey interior. There is another hexagon with silver borders within and a moneybag icon.
A hexagon with silver borders and a grey interior. There is another hexagon with silver borders within and a icon of four hands holding it's wrists forming a square shape.
A hexagon with silver borders and a grey interior. There is another hexagon with silver borders within and a pricetag icon.
A hexagon with silver borders and a grey interior. There is another hexagon with silver borders within and a megaphone icon.
An hexagonal icon with golden borders and a gray interior. There is a golden scepter inside the hexagon.
An hexagonal icon with golden borders and a gray interior. Inside the icon there is a target icon and a eagle eye.
An hexagonal icon with golden borders and a gray interior. There is icon of a eye in the middle of the hexagon and a stock arrow going up inside the eye.
An hexagonal icon with golden borders and a gray interior. Inside the icon there is a open book with yellow borders.
An hexagonal icon with golden borders and a gray interior. There is icon of a golden rocket flying up to the sky inside the hexagon
An hexagonal icon with golden borders and a gray interior. There is a icon of shaking hands inside the hexagon.
An hexagonal icon with golden borders and a gray interior. There is another golden hexagonal icon inside the original one with a golden knight chess piece.
An hexagonal icon with golden borders and a gray interior. There is another golden hexagonal icon inside the original one with a icon of a golden thunder.
An hexagonal icon with golden borders and a gray interior. There is another golden hexagonal icon inside the original one with a golden medal in the middle.
An hexagonal icon with golden borders and a gray interior. There is another golden hexagonal icon inside the original one with an dollar sign and arrows making a circular shape resembling the idea of flow.
Icons
A card with gray colors and some information about an event
Several cards with different colors symbolizing each stage of a business journey
Three instagram photos with people smiling and excited about their achievements. They are all holding the Herospark Company Plaque with their personal goals.
Three Instagram images showing the Herospark Company achievement plaques.
A surrealist image showing the five stages of a business journey to success at Herospark Company.
Six cards with black and golden colors describing the stages of a a business journey.
A tablet or cellphone screen with a paused Youtube video of one person welcoming you.
Four coloured website images showcasing the stages of a business journey.

HAPPY ENDING

Achievements and Impact

The main outcomes of the journey are linked to customer retention and loyalty, as well as the establishment of connections with strategic customers. The presentation of the first 10 million award, for instance, took place at an event attended by key players in the digital marketing industry.

Exact numbers are under NDA
  • Greater customer engagement to advance the program.
  • High desire and excitement for the plaques and recognition for milestones achieved.
  • Hundreds of clients joining the program.

PROJECT THREE

Afiliados Brasil

The Biggest Affiliate Marketing Event in Latin America

Afiliados Brasil is the premier event about affiliate marketing, infoproducts and digital entrepreneurship. It is a yearly congress that brings together bloggers, webmasters, affiliates, companies, agencies and advertisers connected to the digital marketing landscape.

Briefing:

To create the visual identity and all design elements for HeroSpark’s booth at Afiliados Brasil, as well as digital support elements such as presentations and landing pages.

Deliverables:
  • Comprehensive visual identity for the booth
  • Supporting communication materials both digital and printing (landing pages, pieces for social media)
  • Layout for an interactive quiz displayed on the stand’s displays. 
Challenge:
  • Tight deadlines for design creation.
  • A considerable volume of diverse items to create.
  • Creation of various models until final approvals of the marketing team.
  • Creating without the details of display resolutions.

HAPPY ENDING

Achievements and Impact

HeroSpark was present throughout all days of Afiliados Brasil in 2023. This participation resulted in a significant number of highly qualified leads, ready to be approached by the sales team. These contacts include clients ready for migration from HeroSpark’s direct competitors.

Exact numbers are under NDA
  • Thousands of visitors to the booth.
  • Hundreds of new highly qualified leads.
  • Hundreds of new followers for HeroSpark channels.

TESTIMONIAL

Who Waved the Wand

Camila is talented in everything she does and has one of the most unique reference backgrounds I've ever encountered in the market. In addition to talent, she possesses dedication, study, commitment, adaptability, and the ability to learn quickly. Creative, organized, willing, and competent, Camila always tackles demands and tasks with a solution-oriented approach, delivering with quality, within deadlines, and with good results. It's challenging to find Design professionals like her nowadays—those who deliver quickly, with high quality, and within the necessary parameters to generate real results. She has a holistic view of market processes, brand, and business. Elevated critical thinking and excellent taste in visual decision-making with effectiveness. She is an excellent team member, putting people first and making any environment a pleasant place to work. Even in scenarios of extreme pressure and uncertainty, Camila manages to bring lightness and joy wherever she goes. Full confidence, mastery, quality, critical vision, and good references are important assets that Camila's work generates for the brand she is part of. A top-notch professional with multiple skills, outstanding intelligence, and a unique ability to reinvent herself and create visual innovations. Whoever has Camila on the team has space ahead of the competition and stands out in the market for sure. She masters Graphic Design, Motion Graphics, Video Making, Page Creation (like no one else), Social Media Creation, Technology (front-end, UI/UX), and understands a lot about the Digital Marketing market as a whole. Hiring Camila is a precise and direct shot at the expected result.
Leopoldo Vieira
Leopoldo VieiraHead of Marketing @HeroSpark

CONTACT

Do your company need new solutions?

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FAQ

Frequent Asked Questions

To hire me, feel free to email me.

My process involves understanding your design needs, creating initial concepts, and refining them based on your feedback.

Yes, I offer a certain number of revisions at several stages of the process to ensure your satisfaction with the final design.

My rates vary depending on the scope and complexity of the project. Please contact me for a personalized quote.

I strive to meet all project deadlines and will communicate any potential delays in advance. My commitment to meet deadlines is well known to clients and employers alike.

I, personally, prefer more stable work. Although I’m always freelancing, my schedule usually has very little space, which I reserve for challenging projects and opportunities to bring something new to my career.

Do you believe your project to be special? Then, talk to me!

Do you still have a question?

Ask away!